Hours
M – F: 7:30am – 4:30pm
Sat: Closed
Sun: Closed
Phone
Call us today at (561) 955-8500
Address
150 East Palmetto Park Road Suite 800
Boca Raton, FL 33432
Julian Rubinstein
Managing Director
Julian Rubinstein
Managing Director
Department: Advisors
Experience: Wealth management since 1998
Education: Bachelor of Science from Syracuse University
Julian joined the team in June 2026 when American Asset Management became Modern Wealth Management. He has always enjoyed building long-term relationships, whether with family, friends, or clients. Many of Julian’s client relationships have lasted for decades, and he takes great pride in being someone people can rely on through different stages of life.
Julian served as the CEO and CIO at American Asset Management. He was excited that the move to Modern Wealth would provide his clients access to broader resources, technology, planning capabilities, and long-term support of the Modern Wealth team while preserving the personal relationship and investment philosophy they have relied on for years.
Julian’s own business experience also helps him relate to clients who are buying, selling, or transitioning a business. He understands both the financial and emotional considerations that come with major business decisions. Additionally, Julian has significant experience helping clients create income strategies in retirement, which is especially important for those who want confidence and stability after years of hard work.
Julian’s career also includes the founding of the largest manufacturer of shower stalls and laundry/utility sinks in the United States (American Shower & Bath, Corp.) and then selling the company to Masco Corporation, a Fortune 500 company (MAS; NYSE). He gained five years of experience in executive management and mergers and acquisitions while working with MASCO. He also previously served as the operational partner at Sun Capital Partners, one of the largest private equity firms in the United States.
The most important thing in Julian’s life is his family, which gives his life meaning and perspective. He is married to his lovely wife, Rebecca. Julian has two wonderful daughters and two very special granddaughters. Rebecca has three children and one grandchild of her own, and Julian is fortunate to have a close relationship with them as well.
In addition to spending time with family and friends, Julian enjoys a great workout, traveling, fine dining, and sharing a great bottle of Cabernet. He is also a private pilot, which has given him a lifelong appreciation for preparation, discipline, and attention to detail.
It’s also important for Julian to support the Boca Raton community, especially as a proud benefactor of Boca Raton Regional Hospital. Supporting the local hospital is something he feels strongly about, as he believes that a world-class medical facility is the backbone of any thriving community. Ensuring that it has the resources to care for our neighbors is a responsibility he takes seriously.
Modern Wealth Management Boca Raton (formerly American Asset Management)
Boca Raton and the surrounding communities in the South Florida region are home to families, professionals, and business owners who share a common need: a financial plan that keeps pace with their lives. For many, that also means working with an advisor who understands not just how to grow and manage wealth, but how to protect it and pass it on. Managing Director Julian Rubinstein has spent more than three decades doing exactly that.
Julian built a practice with particular depth in business and investment, helping clients make sure the wealth they have worked for reaches the people and causes they care about most. He also has experience in helping clients with multi-state tax considerations for seasonal residents, estate complexity, retirement transition planning. Julian and the Modern Wealth Boca Raton team bring that experience, along with the full Modern Wealth Advantage, to families and individuals throughout the greater South Florida region.
Enjoy. Prepare. Connect.
At Modern Wealth Management Boca Raton, our goal is the same as it is across every office in our network: to help you enjoy today with confidence for tomorrow, and to connect you with the people and causes you care about most. That is what drives every conversation we have, every plan we build, and every review we conduct alongside you.
A Team That Works Together for You
One advisor cannot be an expert in every part of your financial life. That is why the Modern Wealth Advantage is built around a team. Julian works alongside specialists in taxes, estate planning, insurance, and investments, who all collaborate on a plan that covers every part of your financial picture. It is the kind of coordinated, comprehensive advice associated with serving higher-net-worth individuals, now available right here in Boca Raton.
Advantage Offerings: Boca Raton
Tax Planning
In Florida, a good tax strategy is not optional.
Boca Raton and greater South Florida are home to many seasonal residents, and with that comes multi-state tax considerations, potential estate complexity, and the possibility of retirement transition planning. Tax planning is not a once-a-year event; it is a year-round strategy. Julian Rubinstein and your Boca Raton advisor team work alongside Modern Wealth's tax professionals year-round to align your investment decisions with your tax situation, optimize income timing and distributions, and make sure you're not giving the state more than you have to.
Investment Management
Investments that reflect both your goals and values.
We believe investments are the fuel that powers your financial plan, not the other way around. Julian Rubinstein and your Boca Raton team build risk-managed, tax-efficient portfolios aligned with your specific goals and timeline, using a disciplined approach built on low-cost index funds and ETFs, complemented by individual securities where they add real value. We work with you to align your investment strategy with your goals, time horizon, and risk tolerance.
Estate Planning
Setting you up today for your legacy tomorrow.
Julian Rubinstein has spent decades helping clients make sure their wishes are clear, documented, and aligned with every part of their financial plan. From wills and trusts to beneficiary reviews and succession planning, Julian and your Boca Raton team, working alongside Modern Wealth’s estate specialists, helps you protect the people and causes you care about most.
Insurance Planning
Planning for the unexpected.
A strong financial plan includes protecting against what you cannot predict. Julian Rubinstein and your Boca Raton team evaluate your existing coverage, identifies gaps, and recommends solutions that integrate with your broader financial plan, preserving your lifestyle and your savings so that life’s unexpected moments do not derail your progress.
Company Retirement Plans
Helping your team build confidence for their future.
If you own or manage a business in South Florida, a well-designed company retirement plan can enhance your overall employee benefits program. Your Modern Wealth advisor team helps design, manage, and provide fiduciary oversight for company retirement plans, including plan design, investment menu selection, compliance support, and employee education.
Tax Planning
In Florida, a good tax strategy is not optional.
Boca Raton and greater South Florida are home to many seasonal residents, and with that comes multi-state tax considerations, potential estate complexity, and the possibility of retirement transition planning. Tax planning is not a once-a-year event; it is a year-round strategy. Julian Rubinstein and your Boca Raton advisor team work alongside Modern Wealth's tax professionals year-round to align your investment decisions with your tax situation, optimize income timing and distributions, and make sure you're not giving the state more than you have to.
Investment Management
Investments that reflect both your goals and values.
We believe investments are the fuel that powers your financial plan, not the other way around. Julian Rubinstein and your Boca Raton team build risk-managed, tax-efficient portfolios aligned with your specific goals and timeline, using a disciplined approach built on low-cost index funds and ETFs, complemented by individual securities where they add real value. We work with you to align your investment strategy with your goals, time horizon, and risk tolerance.
Estate Planning
Setting you up today for your legacy tomorrow.
Julian Rubinstein has spent decades helping clients make sure their wishes are clear, documented, and aligned with every part of their financial plan. From wills and trusts to beneficiary reviews and succession planning, Julian and your Boca Raton team, working alongside Modern Wealth’s estate specialists, helps you protect the people and causes you care about most.
Insurance Planning
Planning for the unexpected.
A strong financial plan includes protecting against what you cannot predict. Julian Rubinstein and your Boca Raton team evaluate your existing coverage, identifies gaps, and recommends solutions that integrate with your broader financial plan, preserving your lifestyle and your savings so that life’s unexpected moments do not derail your progress.
Company Retirement Plans
Helping your team build confidence for their future.
If you own or manage a business in South Florida, a well-designed company retirement plan can enhance your overall employee benefits program. Your Modern Wealth advisor team helps design, manage, and provide fiduciary oversight for company retirement plans, including plan design, investment menu selection, compliance support, and employee education.

Measure Your Confidence
The Modern Confidence Score is your starting point for understanding how well your financial plan is working for you. We’ll work together to evaluate your score as we connect you to our Advantage Offerings across financial planning, taxes, estate, insurance, and investments. .
FAQs
American Asset Management became Modern Wealth Management in July 2026. American Asset Management was founded by Julian Rubinstein and served families in Boca Raton and Greater South Florida for more than 20 years. Julian and the Boca Raton team continue serving their clients from the same community with the same fiduciary commitment their clients have trusted, now backed by the full Modern Wealth Advantage.
A Registered Investment Advisor is a person or firm that provides investment advice and manages portfolios on behalf of clients. RIAs are registered with the SEC or state securities regulators and are held to a fiduciary standard, which requires them to act in the client's best interest and disclose material conflicts of interest. When you work with a Modern Wealth advisor in Boca Raton, you're working with a registered investment adviser committed to providing advice designed to help you pursue your financial goals.
Fiduciary is more than a word we use in our marketing. It's a legal standard established under the U.S. Investment Advisers Act of 1940, requiring our advisors to act in your best interest at all times, eliminate or fully disclose any conflicts of interest, and place your goals above everything else. That commitment is foundational to how the Modern Wealth Boca Raton team works.
We believe your investments should support your goals, not the other way around. Your Boca Raton advisor team builds portfolios around low-cost index funds and ETFs, complemented by individual securities where they add real value. Certain academic and industry research has shown that diversified, lower-cost portfolios have historically compared favorably to many actively managed funds over longer time periods. As a result, we generally favor cost-conscious portfolio construction when appropriate for a client’s objectives. We work with you to align your investment strategy with your goals, time horizon, and risk tolerance.
The best way to find out is to start with your Modern Confidence Score. Our Concierge team will assess where you stand across all areas of your financial life, including taxes, estate, insurance, investments, and overall planning, answer your questions, and connect you with the right advisor for your needs. We work primarily with individuals and families who have $500,000 or more in investable assets, though we evaluate each situation individually. At minimum, you’ll come away with useful perspective and a clear sense of whether this is the right partnership.
Yes. Our Boca Raton office serves individuals, families, and business owners throughout southern Palm Beach County, including Delray Beach, Boynton Beach, Highland Beach, Wellington, and West Palm Beach, along with nearby northern Broward communities such as Parkland, Coral Springs, and Deerfield Beach. We also work with clients across South Florida and nationally on a remote basis. Get your Modern Confidence Score today to start a conversation with our Concierge team.
Retirement planning is one of the core reasons South Florida-region families come to Modern Wealth. Our Boca Raton advisor team helps you model Social Security timing, healthcare costs, tax obligations, and income projections to build a retirement plan designed to give you confidence.
The Annapolis team brings their credentialed pairings into the Modern Wealth network. Managing Director Martin Hopkins holds the CFP® designation and a law degree (LLB), has been a member of the National Association of Personal Financial Advisors (NAPFA) since 2003, and has served on the NAPFA board. Managing Director Tanu Happonen holds the CFP® and ChFC® designations and has been in wealth management since 2001. Those credentials and that tenure mean your plan is built by advisors who have navigated real market cycles, real life transitions, and real financial complexity on behalf of their clients for decades.
The best way to find out is to start with your Modern Confidence Score. Our Concierge team will assess where you stand across all areas of your financial life, including taxes, estate, insurance, investments, and overall planning. They’ll answer your questions about our services and connect you with the right advisor for your needs. We work primarily with individuals and families who have $500,000 or more in investable assets, though we evaluate each situation individually. At minimum, you’ll come away with useful perspective, and we think you’ll get a clear sense of whether this is the right partnership.
Every client’s financial life is different, but the outcomes we work toward are the same across every relationship: to help people enjoy today with confidence for tomorrow, connecting them with the people and causes they care about most. That’s what the Modern Wealth Advantage is built to deliver. And it starts with a conversation.